Super Ad Budgets

In the final days leading up to the Super Bowl, you may be wondering who the big marketers will be this year and what ads you’ll be talking about with co-workers on Monday morning. For some, the ads are the only reason they watch the big game in the first place! In fact, last year’s Super Bowl ads even scored their own MySpace page where viewers could watch their favorites after the game.

With this year’s price tag reaching a record $3 million for a 30 second spot, which comes out to roughly $100,000 a second, it’s surprising NBC was able to fill all the available spots. Especially with many marketers scaling back their budgets during these rough economic times. You won’t be seeing GM airing any new ads this year. I think they realized this wouldn’t be a good use of our tax dollars!

The point is many marketers can’t pass up on the amount of exposure the Super Bowl has to offer no matter what the cost. Even if the only thing close they’re getting to ROI is 95 million laughs, where else can you find an audience this big? For some, such as GoDaddy.com, the past couple of years have really paid off. In an article in this week’s Media Week, GoDaddy’s CEO claims that since they aired their first ad during 2005’s Super Bowl, their market share has increased from 16 to 46 percent. How’s that for ROI? You can obviously expect to see another one of their ads this year.

If you’re curious who else was able to swallow this year’s $3 million price tag, and what you can expect to see on Sunday, check out this article on AdAge.com:

http://adage.com/superbowl09/article?article_id=133081