Moments to Cherish

How's that for a sappy headline! But today, looking back over the great week this was, I really mean it.

The week started with a bang, with Lee Aase of Mayo Clinic visiting our local (Northeast Wisconsin) chapter of the Advertising Federation to talk to us about the social media journey Mayo has been on for the last few years.

What a trip they've had! Today they have 50,000 employees all acting as ambassadors for Mayo through Facebook, Twitter, YouTube, and blogs, and they're completely past the angst most organizations feel about that degree of transparency.

As an example both of the fun they're having with it, and the impact simple acts can have, Lee took us to this YouTube video that was shot by a nurse as an elderly couple played a spontaneous duet in the lobby of a Mayo facility.



Tuesday started with a great first referral from a new collaboration partner that caught me completely by surprise; the day had a great finish with a visit to 4Imprint corporate HQ and an inspiring presentation by CEO Kevin Lyons-Tarr. His primary message: culture beats strategy every day, and they work hard on getting their culture right.

The rest of the week? A couple of major client commitments that were a long time coming and plenty welcome in their arrival, and progress with a few more that give us reason to be optimistic. Key economic indicators are starting to give us all reason to feel that the worst is behind and the recovery is getting rolling, and even Wall Street is feeling it.

And the icing on the cake? Associate Frank Isca returned from paternity leave with a spring in his step that could only come from the authentic pride of becoming a parent.

After the last 12+ months, we've learned we have to enjoy the moments when they happen, and this week had more of those enjoyable moments than we've had in a long time. I plan on holding on to the feeling!