Make it Go Viral

This is one of my favorite cartoons released from Hub Spot. There have been so many times we’ve received similar instructions. “Make it funny,” “Make it different,” and “I love the cute sleepy things videos, can we do something like that?” And my personal favorite “We really want this to go viral and have everybody see it!”

I’m all for making videos and marketing materials memorable – they have to be! But there’s no rational reason to want everybody to see your video other than pure vanity. Even in the world of YouTube, only your target audience needs to see your video.

Companies that understand who their audience is and target their message specifically to that audience will fare much better than companies that blast an irrelevant message to the masses. If 80% of your ideal prospects get and react to your message, isn’t that better than 2% of the entire world that will probably never interact with you? The same tried and true marketing principles apply today as they did 10 years ago when there was no social media, only the means of distributing those messages has changed.

So yes, please make your videos and messages interesting, just make them interesting to people who actually mean something to you.