How To Promote Your Blog Posts

So, your company has started a blog. A team of writers have been assigned when they will write a post, a review process has been established and you’ve added a little, eye-catching graphic to your Web site so visitors know the blog exists. But what have you put into place to promote new posts on a daily/weekly basis so people actually read them?

Here are 4 simple ways to start promoting your company’s blog posts today:

1. Make blog titles keyword friendly to increase the likelihood someone may stumble upon the post when conducting an online search in relation to the topic of the post. A good test is to ask yourself which keywords you would use if you were to Google the blog topic.

2. Distribute new posts on your company’s Twitter and Facebook pages to expand awareness of new posts among your supporters and to drive traffic back to your blog. Using tools such as Hootsuite as your Twitter platform allows you to post traceable URLs, so you can keep tabs on which posts are getting attention.

3. Utilize your company employee base to further distribute new posts by encouraging them to promote the posts on their personal Twitter and Facebook accounts. (It obviously helps if everyone within your company that’s active on Twitter and Facebook has access while at work).

4. Make it a company initiative to add your blog address to your email signature to serve as a constant reminder of your blog’s existence among clients and vendors.

If your company has already started blogging you’ve learned how much time commitment it takes from everyone involved. If you’re worried you may be wasting your time, start using these tips to ensure your company is receiving an ROI on the time involved.