What Are Microsoft Tags?

Although it’s technically not a new technology, the use of Microsoft Tags is starting to become more wide spread in the print world and it seems the possibilities are endless. So what are Tags?

According to a recent article on CNET News, Tags are essentially the hyperlink in the physical world to expanded content in the digital world. Printed as a square 2D image bar code, Tags can be placed in printed materials such as newspapers and magazines or on product packaging and outdoor signage. Then, with the use of a smart phone camera equipped with the proper software/app, Tags can be scanned to link directly to online content such as videos or a specific Web page. This results in a more media rich and interactive experience, especially when used within a static magazine or newspaper article.

Intrigued and want to know more? The CNET video below provides a nice demonstration of how Tags work and shows some examples of companies and outlets that are currently using them.